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IMCAS of the AMERICAS – CARTAGENA DE INDIAS, Colombia

August 2019

Personalization and Digitalization of Medical Aesthetics.

The “Golden Ages” of aesthetics reach an inflection point and the established brick and mortar specialists are falling out of fashion and risk to be “left-behind” and feeling the pressure to transform. Digitalization provides an easier getaway to the booming Emerging and South East Asian Markets, Connectivity of the Millennials’ enthusiastically picking up on this hyped-upmode of communication functioning at lightning speed, Overcoming the barrier of distance in large BRICs and catalyzing the propagation of novel forms of treatment, this is particularly applicable to the French Touch, scientifically-backed products which aspire to democratize luxury and reach digitally-friendly and –native population in APAC.

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