Chinese Masterclass
The Aesthetic demand differs from Western countries’ due for cultural, phenotypic and macroeconomic reasons, Double edged sword with a growing elderly population coupled with changing behaviors amongst new generations, Paradigm-shift from a senior-worshipping to a youth-enthused center of gravity, Look younger, slow down the ageing process and maintain biological level, New generation Beauty ideals: instant Beauty, lightening skincare, nature-based products.
