The APAC-Market carrying the torch of the medical aesthetics’s powerful recovery post COVID.
The reopening has shown irresistible traction throughout main economies most of the Medical Aesthetics Clinics had reopened in France and have learned with astonishing speed to implement the Safety Measures against COVID 19. The “show must go on” because it is propelled by unstoppable driving forces combining their actions synergistically such as the regular addiction of the repeat users. For numerous patients their regular HA injection is a must-have component of their lifestyle, the clinic reopening experiences after the release of the 1 st lockdown in 2020 have demonstrated this chronic treatment character, powered by next-generation ever-ore precise augmented reality digital imaging, the urbanization, ageing and the advent of a narcissistic, digital-savvy Millennials and GenZ as new target audience with a magnetic attraction to the aesthetics social networks, self-transcendence , instant gratification. C/ Aesthetic procedures are no longer frivolous but “have become quasi-essential procedures” going from a vanity play to a self-esteeming and self-enhancing image and clinically substantiated play D/ With the hypersensitivity to safety and long-term effects, the pandemic crisis has spurred the innovation of new minimally invasive and minimally intrusive, no downtime, safer, painless, more targeted, efficient, long-lasting treatments with cutting-edge disruptive EBDs, home-care use devices and technological breakthroughs with easier to inject HA dermal filler space as well as in combined personalized protocols. E/Digitalization, integration of AI and quantitative analytics, robotics, IoMT skincare systems with Apps reflecting the codes of social media and an agile synchronicity with the trends transforming the patient experience have become KFS for Medical Aesthetics companies.
