REGIONAL DYNAMICS

Mena

The MENA region has emerged as one of the fastest-growing markets for aesthetics and anti-aging treatments , driven by a young, image-conscious population and increasing disposable incomes. Countries like the UAE, Saudi Arabia, and Qatar are seeing rising demand for non-invasive procedures such as fillers, botulinum toxin, skin boosters, and regenerative therapies. Medical tourism
is fueling growth, with Dubai and Riyadh positioning themselves as regional hubs for premium aesthetic services.

High obesity rates across the region are creating significant opportunities in body contouring, with technologies like cryolipolysis, radiofrequency, and muscle toning treatments in strong demand. At the same time, GLP-1 drugs are likely to reshape patient profiles by accelerating weight loss, increasing demand for skin tightening and post-weight loss treatments. Cultural shifts and greater acceptance of aesthetic procedures, particularly among women and younger consumers, have broadened the market. High-net-worth individuals are seeking longevity-focused solutions such as IV therapy, bioidentical hormones, and stem cell-based treatment Local players are expanding rapidly, but international brands and operators are also entering the space through joint ventures and franchising models. Finally, regulatory environments are tightening , especially around product claims and practitioner licensing, which is pushing clinics to focus on quality, certification, and patient safety.

CONTACT FOR ENQUIRIES AND QUOTES: jycoste@windome-banking.com